(TRAVERSE CITY, Mich) – Just in time for the holidays, North Peak’s delivers its latest seasonal brew: Blitzen Festivus Ale – a gift to celebrate a joyous holiday feast from the enchanting Northern Magical Wood Elf.
The raisin, currant and berry notes in Blitzen are attributed to Bramling Cross hops, three types of Crystal malts, cara and Chocolate malt, which rounds out the flavors and aromas, with a hint of burnt sugar and chocolate. A combination of citrus peel and citrus pith flavors are accented by Hercules, Cascade and Pilgrim hops added throughout the boil. The subtle spiciness of Riwaka’s hops, combined with the crisp spiciness from rye malt, presents liberated flavors, reminiscent of savory holiday cakes.
“Blitzen, like all of the North Peak beverages, is born out of Northern lore,” says Jon Carlson, who – along with Greg Lobdell, Ron Jeffries and Mike Hall, are the managing partners of Northern United Brewing Company, in Traverse City. “We created this beer to celebrate the holiday season this winter! It is the perfect beer to drink while competing in ‘Feats of Strength’ or to share with your loved ones during the ‘Airing of Grievances.’”
With 55 IBUs and 6.8% ABV, the well-balanced Blitzen warms the palate and soul, awakening memories of holidays past. As with the other North Peak beers, it is brewed incorporating locally-grown hops on the Old Mission Peninsula in Traverse City. Blitzen is available through the holiday season. Find it on draft and in six-pack stubby bottles throughout Michigan and Ohio, wherever your favorite North Peak beers are sold.
The North Peak is part of Northern United Brewing Co., which also encompasses the Grizzly Peak and Jolly Pumpkin Artisan Ales craft beer brands, as well as the soon-to-be-released Civilized line of spirits. NUBC’s philosophy focuses on a dedication to conservation, inspiration and locally sustainable practices. All of the beers and spirits under these brands are produced at either the new 5600-square-foot facility on Old Mission Peninsula adjacent to Mission Table (former Bowers Harbor Inn) restaurant or at the original Jolly Pumpkin facility in Dexter.
Find NUBC products at stores, restaurants, and bars all throughout Michigan, including: North Peak Brewing Company, Mission Table and Jolly Pumpkin Brewery, all in Traverse City; Jolly Pumpkin and Grizzly Peak, in Ann Arbor.
Contact: Dianna Stampfler, Publicist
